Definition of Terms

4 Color Process, CMYK and Full color printing
Cyan, Magenta, Yellow, and Black – the four colors used in full color printing.

Full color on front, blank back.

Full color on front, black ink on back.

Full color on both sides.

Artwork extended 1/8" on all 4 sides to allow for cutter variance.

Dots Per Inch: used to describe resolution. (See High Resolution)
The process of combining four basic colors (cyan, yellow, magenta, and black) to create a printed color picture or colors composed from the basic four colors.  Also known as full color printing.
Full Color Printing
(See Four Color Printing)

High Res (Resolution)
Images with a resolution of 300 dpi or greater – the suggested image resolution for printing and silk screening.

Portable Document Format:  a file format developed by Adobe Systems to preserve all fonts, formatting, graphics, and colors of the native file into a universal document.
Digital artwork files that are 100% ready to print, requiring no adjustments.

A PDF or hard copy showing a preview of art files submitted.

Abbreviation for red, green, blue:  the color mode used for viewing on computer monitors and screens, TV on and file color format on the world-wide web.

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